INVEST FOR THE LONG TERM, WE ARE ON YOUR SIDE
Holdr builds you a long-term investing plan designed to help you start, understand, and most importantly, to hold.
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Know Yourself
Discover your Investor Profile2
Build Your Plan
See what your strategy could becomeStart With Holdr
Join early access and start holdingIn 5 minutes · 100% Free · No commitment
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BUILT AROUND YOU
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ACADEMICALLY BACKED
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FULLY TRANSPARENT
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BUILT AROUND YOU ✳︎ ACADEMICALLY BACKED ✳︎ FULLY TRANSPARENT ✳︎
Our three fundamentals
Backed by academic research and empirical evidence, we believe all of us should follow these principles.
Start with a solid plan
Stay invested for longer
Automate good habits
Investing became easier. Investing properly didn't.
We are trying to help the generation that needs to invest the most, but invests the least.
€10tn +
European household savings are not invested.
50% +
Of young Europeans lack knowledge to invest.
-6.5%
Traders lose in comparison to those who hold.
95% +
Of Euro active funds underperformed S&P500.
Solve your doubts in one place
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Investing has become easier to access, but not necessarily easier to do well. Many young people still don’t invest, lack confidence, or are pushed toward short-term decisions. Holdr is being built to make long-term investing simpler, more understandable, and easier to stick with.
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Long-term investing works best when people stay consistent through market ups and downs. Research shows that frequent trading often leads to worse outcomes, while diversified, low-cost strategies held over time have historically been more effective for most investors.
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Holdr is not designed to make you trade more. It is designed to help you understand your profile, follow a long-term strategy, automate good habits, and stay invested when short-term market noise makes that difficult.
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Holdr is currently being developed and tested in Spain. The project is built on behavioural-finance research, long-term investing evidence, and the idea that investment products should be designed around better investor behaviour — not more activity.