A long-term investing plan, built around you.

Holdr helps you understand your investor profile, choose a long-term strategy, automate your investing and stay on track through market noise.

Start with you, not the market

Before thinking about investments, Holdr looks at the things that actually matter: your time horizon, goals, contribution capacity and attitude to risk.

Holdr is designed around a selection of globally diversified, low-cost portfolios. Holdr then highlights the strategy that best matches your profile and lets you choose.

One strategy. Not hundreds of choices.

Step 2: Get your long-term strategy

Know where your money is going.

See what your portfolio holds, how it is diversified, what level of risk to expect and why the strategy fits your long-term plan.

Step 3: Understand what you own

Set recurring investments, invest a percentage of your salary and use Round-Ups to keep contributing without having to think about it every month.

Make consistency effortless.

Step 4: Automate your investing

See the long term. Stay the course.

Holdr helps you track your long-term progress, understand market movements in context and keep your strategy aligned as your life changes.

Step 1: Understand Yourself

Step 5: Stay on track